Pinterest is an influential platform that drives traffic and leads to your website. However, with billions of existing pins on the platform, it can be challenging to stand out.
That’s why it’s crucial to have an effective Pinterest strategy that boosts your engagement. Luckily, there’s a tool that can assist you in achieving that: Tailwind.
Tailwind is a remarkable Pinterest marketing tool specifically designed to automate and optimize the pinning and sharing process. With Tailwind, you can schedule your pins at optimal times, analyze pin performance, and enhance your Pinterest strategy using features like SmartSchedule and Tribes.
In this article, I will provide a comprehensive explanation of how Tailwind can benefit your blog or business and how you can make the most of it.
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Enhancing Your Pinterest Engagement with Tailwind
Tailwind is a game-changer when it comes to increasing your engagement on Pinterest. It accomplishes this by:
- Automating the process of pinning and repinning your pins;
- Enabling you to share your pins within communities of bloggers who are willing to share them on their boards;
- Providing valuable insights into the performance of your pins and boards.
Manual Pinning vs. Pinning with Tailwind
In my opinion, it’s not an either-or scenario but rather a combination of both strategies. A successful Pinterest marketing approach involves a blend of manual pinning and an active presence on the platform, along with leveraging the power of Tailwind.
For example, it’s advisable to manually schedule the first pin of a new pin design using Pinterest’s scheduler.
Then, you can automate the process of repinning (copying a pin from board A to board B) with the help of Tailwind. While you could do it manually, it would require frequent logins and keeping track of where you left off. This can be quite time-consuming, whereas Tailwind eliminates that hassle.
Additional Benefits of Repinning with Tailwind include:
- Choosing optimal times to repin when your target audience is most active;
- Saving valuable time;
- Customizing an interval time to ensure your pins are effectively distributed across the platform.
Crafting Pin Designs with Tailwind Create
Tailwind isn’t just about scheduling your pins; it’s a versatile tool for crafting captivating pin designs. With Tailwind Create, you can effortlessly whip up a fresh batch of pins using pre-designed templates, customizable layouts, and an extensive library of images and design tools.
Adding text and images to your pins is a breeze, and the tool offers advanced editing features to elevate the style and aesthetics of your pins.
By leveraging this feature, you’ll save valuable time and effort in pin creation, freeing you up to focus on other aspects of your Pinterest marketing strategy.
How to Create Pins with Tailwind Create
- Upload one or multiple photos you want to incorporate into your pins, or choose from a curated collection of suitable stock photos;
- Enter the text you want to overlay on the pins;
- Select a color palette that aligns with your vision;
- Input your URL to harmonize the pin design with your brand’s visual identity;
- Choose the desired number of photos from the dropdown menu above the pin designs;
- Select a category to ensure the pin designs resonate with the type of content you create;
- Customize the pins by adjusting colors, text, and fonts to suit your preferences;
- Save the pins you want to use;
- Decide whether to download the pins for manual uploading or schedule them directly through Tailwind.
Create Captivating Stock Photos with Tailwind’s AI Labs
With the AI Labs feature, you can automatically generate compelling copy for all your social media captions, including pin descriptions. Moreover, it enables you to craft snippets of blog posts or even complete articles, generate hashtags, ad copy, and AI-generated images.
For Pinterest users, this proves especially handy as it empowers you to produce original stock photos to serve as captivating backgrounds for your pins. Often, stock photos may have slightly off-colors or feature objects that don’t align with your intended message.
By generating an AI image, you retain complete control over its appearance. It’s unfortunate that there’s a limit on the number of images you can create, but if you reach that threshold, you may consider exploring alternatives like Designer.
Evaluate Your Pinterest Performance
Another valuable aspect of Tailwind is its ability to analyze how well your pins and boards are performing. This feature helps you pinpoint your most successful pins and boards, enabling you to fine-tune your strategy and drive higher engagement.
Personally, I find this feature exceptionally helpful because it provides deeper insights compared to Pinterest’s native statistics. It allows you to gauge the effectiveness of the group boards you’re a member of and determine if they’re worth your continued attention.
The Smart Schedule Feature
When you access the Tailwind Publisher, you’ll find a comprehensive overview of all your scheduled pins. Additionally, you can leverage the Smart Schedule feature to create a personalized pinning schedule tailored to your preferences. Tailwind intelligently determines the optimal times and frequency to pin based on your desired daily pin count.
Each time you schedule a new pin, it automatically integrates into your Smart Schedule and gets pinned to your boards at the designated times.
Also, check out: How to Give Your Pinterest Account a Refresh
How to Schedule a Pin with Tailwind
- Start by downloading the Tailwind Chrome extensie;
- Navigate to Pinterest and locate the pin you want to schedule using Tailwind;
- Click on the Tailwind logo;
- A popup window will appear, allowing you to choose the boards where you wish to repin this particular pin. Select 3-5 relevant boards that haven’t been pinned to previously;
- Decide on an interval time. Typically, I recommend around seven days;
- Click Schedule. Your pin will now be automatically incorporated into the Tailwind planner.
Harness the Power of Tailwind Communities
Tailwind Communities is another noteworthy feature that facilitates collaboration among Pinterest users within specific niche topics. By joining tribes, you can expand your reach and attract new followers who share an interest in your niche.
I’ve personally experienced substantial repin activity when participating in English-speaking communities. Although Dutch communities are smaller, they’re still worth exploring to generate some repins.
Here’s how it works: You contribute a pin to a community, and fellow members can repin it if it resonates with them. In return, you reciprocate by repinning a pin from another community member.
Other Strategies to Increase Your Visibility on Pinterest
In addition to the above-mentioned features, there are additional strategies you can employ to boost your engagement on Pinterest. One of them is using high-quality images and compelling descriptions for your pins. It’s also essential to maintain a regular pinning schedule and actively participate in relevant groups and boards.
Tailwind is a powerful tool that can help you refine your Pinterest strategy and enhance your engagement. By harnessing the automation, optimization, and analytics features of Tailwind, you can save time and create more impactful pins that generate greater engagement.
By integrating Tailwind into your Pinterest marketing strategy, you can elevate your presence on the platform and drive more traffic to your website. It’s an investment that holds immense value for anyone serious about Pinterest marketing.