Tidy Up: Time to Spring Clean Up Your Pinterest Account

As the days are getting longer, it is a great time to give your Pinterest presence an update. With all the other tasks associated with spring cleaning, it might not be at the top of your list — but trust me, it’s worth doing for all business owners who have a presence on Pinterest.

Curate those boards that have been dormant for some time, and check if your profile accurately reflects who you are today. Your Pinterest stats will thank you for it, and may even result in viral pins in the near future.

Time to start with a clean slate! In this step-by-step guide you’ll learn the best practices on how to clean up your Pinterest account!

Also read: 12x reasons why your business needs to be on Pinterest

Why It’s Important to Spring Clean Up Your Pinterest Business Account

It’s officially spring – time to clear out the dust and clutter and start anew! That goes for your house, office, car and the rest of your physical environment, but for your digital environment – including Pinterest – as well!

Having a well-maintained and organized Pinterest profile is important in order to portray your brand accurately and attract your ideal customer. By clearing out the clutter, you can improve your Pinterest SEO and make sure that your profile will draw the right attention and ensure that engagements with your Pinterest pins are positive.

Improving your profile on Pinterest leads to higher visibility and engagement, which in turn can help boost the rankings of your pins. The more time and effort you put into creating a Pinterest account that adds value to other users’ experiences, the higher the potential for success.

It’s easy to maintain an organized and efficient Pinterest business account – just put these simple steps into action and you’ll have things under control for the rest of the year.

Getting Started: Use Pinterest Analytics to Assess Performance

Before you jump into spring cleaning your Pinterest, take a look at your analytics first. This will give you an idea of what’s going well and where there is room for improvement. Knowing this information makes it easier to create a plan of action, as well as devise a forward-thinking approach to your future Pinterest strategy. Let’s get started!

By using analytics, you can:

• Get a better understanding of what kind of content your followers interact with (static pins, video pins, idea pins)
• Get board insights;
• Track impressions, reach and engagement metrics like repins and clicks;
• Identify peak user engagement times;
• Analyze new followers / follower growth over time.

Ready to check out your stats? Just head over to the top of your Pinterest page, where you’ll find a drop-down menu. Click on “Overview” and voilà! All your stats are right there in front of you. Have fun exploring!

Assess Your Pin Strategy

It’s time to explore which Pinterest pins have been performing the best for you! Do your followers favor static pins with text, just images, inspirational quotes or how-tos?

It’s fascinating to see what content is resonating with your followers. Doing a deep dive could help transform your strategy and ultimately guide you toward creating even better pins in the future.

Whatever the case is—it’s important to get an overview of what works and what doesn’t.

Here are some questions you can ask yourself:

• What type of pins perform best? Make sure to recreate similar pins this year!
• Are people engaging with your content? If not, why not? If yes, what type of pins do they engage with the most?
• Do my pins match my brand identity? If not, it’s time to adjust your Pinterest templates, or to create a set of Pinterest templates to match your brand identity, if you don’t have templates, yet.
• Do your pin descriptions and titles impact performance? Are the keywords properly tailored to Pinterest, and are they varied enough to reach more viewers?
• Are some templates not performing as well as others? Delete the lagging templates and create new ones inspired by those that are doing well.

Need inspiration for templates? In my post on creating Pinterest pins, I explain how to create them yourself and you can also download my free Pinterest templates for your own use!

Reviewing Your Pinterest Profile

It’s time to dive into the nitty-gritty, and start organizing your Pinterest Profile! Let’s go over the basic steps to help you get started:

Update Your Profile Picture

Click on your profile picture on the top right, and choose “Settings”. Open the tab “Public Profile” and take a look at your profile picture.

• Does your profile picture still represent you and your brand?
• Are you recognizable?
• Use a (professional) headshot or look for an eye-catching quality image that resonates with you and your branding.

Update your Name and Bio

If you’ve been using Pinterest for a while, your name and bio could probably use an update. When you first sign up for Pinterest, you’re allowed to fill out your name and a short bio.

However, as you use Pinterest more, you may want to change these things to reflect your business or blog as it is today. This will help the Pinterest algorithm to understand and index your profile better.

Updating your name and bio on Pinterest is easy to do and only takes a few minutes. Here’s how:

• Make sure to use the most Pinterest-specific, relevant keywords in your name as well as in your bio;
• Take advantage of your 500 characters to accurately explain your blog and/or business in your bio. Utilize this space wisely; it’ll help understand your profile more accurately, and will increase visibility across the Pinterest platform.
• Make sure to use It’s important to use your name in the first part of the Name field, as well as your primary industry.

Review and Optimize Your Pinterest Boards

Optimizing your boards on Pinterest is a critical step to maximizing the reach of your content. By assessing and updating regularly, you’ll be able to gain visibility in search results.

People use the search bar in the top to discover relevant boards, so ensure that yours appear near the top! Taking these steps will increase your visibility and help drive more users to your content.

How to optimize your boards:

• Make sure all your current boards are public so that others can find and follow them. This is especially important if you’re using boards to showcase products or services that you provide;
• When a specific board is not delivering the best results, don’t delete the entire board! That could mean wiping out useful pins that may potentially be ranking well or become popular in the future.
  
  Instead of getting rid of them, you can either merge multiple separate boards into one, or just archive them. This way, all your pins are saved but conveniently stored away, ready to get back in action whenever you need them!
• Ensure that board names and descriptions include Pinterest search terms for optimal performance. Additionally, descriptions should be keyword-rich and accurately reflect the contents of each board. Edit boards regularly to ensure that this is achieved;
• Keep track of your Pinterest group boards to get the best performance. Use Tailwind to measure how well each group board is doing and take action on those that aren’t cutting it. Archive any boards that are underperforming so you can focus on the ones that give you great results!
• Make your boards rock with custom cover images to make your Pinterest business account look super stylish and cohesive. You can create board covers with a design tool, such as Canva;
• Time to get creative! Think about how you can round out your profile with new boards. Is there anything missing? Any ideas for making sure your Pinterest pins are spread out in the most effective way across multiple boards?
• Reorder boards, if needed, so you can prioritize them according to current goals or promotions.
• Deleting or archiving seasonal boards, such as those for Christmas or Halloween, should be avoided. These boards have already been indexed and traffic will return to the pins once the season begins again. Erasing them may seem captivating but leaving them be ensures their effectiveness in driving engagement when the time of year returns.
• For a more professional appearance, it’s best to separate business and personal boards on your account. Hide any boards with pins that are saved for personal use from public view. If you find it simpler, you can also consider creating an personal account for personal purposes.You can create secret boards by clicking on the pencil -> edit board.

Clean Up Dead Pinterest Pins

Let’s get straight to it: don’t bother deleting old pins.

It ain’t worth the hassle, and you’re better off spending that time creating new content. However, there are a few exceptions, so here’s the info you need to know:

• Changed domain name: if you switched your domain name, it means that the links on your pins don’t correspond any longer with your claimed domain name on Pinterest. It’s wise to adjust those links to make Pinterest understand all those pins are still linking to your own content;
• Dead pins, yuck! Cleaning out your boards from the Pinterest pins that link to websites no longer live can sound like a chore when you have so many of them but you don’t need to tackle all at once. Divide and conquer – choose one board today and jump onto another one next week, which will make it completely doable. What’s more? I’ve noticed that Pinterest rewards me for taking care of my boards and cleaning out the pins that stopped working!
• Time to get rid of those unwanted pins that don’t represent your blog or brand at all any more. Life changes, opinions change and it’s totally okay to delete the pins related to that thing you used to think differently about. Feel free to hit the clear button – no judgement.

These small tweaks will help make sure everything on your profile is organized—you’ll come off as polished and professional in no time!

Unfollow

If you’ve been on a binge following a bunch of new accounts, now’s the time to go through and do some good spring cleaning. Unfollow anyone that’s not relevant anymore –no use in cluttering up your feed with irrelevant stuff.

Having a lot of irrelevant accounts that you follow can lead to an overcrowded home feed. If these pins are not relevant to your brand or what your followers would be interested in, it is best to avoid following them and pinning them onto your boards.

The pins you see in your Home feed should:

• Be interesting enough to repin to your own boards;
• Be useful to draw inspiration from for ideas for future blogs;
• Be consistent with your niche;
• Contain information that you can learn from.

It is suggested to keep the Pins in your home feed highly related and beneficial to both yourself and your followers.

Checklist: What (not) to Delete From Your Pinterest Account

When in doubt about deleting pins, ask yourself the following questions – if all are true for the pinned item, it’s safe to delete:

1. Is it outdated?
   Do you have pins that are old news, don’t provide relevant information or have inaccurate facts or tips? Get rid of them!
2. Is it unrelated to your content?
   One of the key problems with Pinterest accounts is having boards that don’t tie in with your brand. If there’s nothing related to your content, you should delete these boards.
3. Does it have a broken/scammy link?
   Is the url that is connected to the pin working properly? And does it direct to a website you want to be associate with?

Assess Running Ads

It’s time to assess how your running ads are doing on Pinterest. If you’re running ads, you should review them to make sure they’re delivering the results you expected.

The key metrics to look for include:

• The total number of impressions
• Link clicks
• Conversions

These will help you determine whether you need to adjust your ad targeting or ad creative to get better results.

Also, take a look at the analytics and performance tracking for each ad across different channels like Twitter, Facebook and Instagram. Comparing all of these analytics will give you a better idea of what’s working and what isn’t so that you can make adjustments where needed.

Finally, assess your ROI (Return on Investment) to see whether it’s worth continuing to invest in Pinterest ads or not – this is something that can have a big impact on your overall marketing budget!

Conclusion

Spring cleaning is a great way to freshen up your social media accounts, and Pinterest is no different than other social media platforms! While it may take a little bit of effort and time to go through your boards and pins, it’s worth it to have an organized and up-to-date account.

So get ready to make some changes and get your Pinterest account in top shape! With a well-organized balance of old and new pins, you’ll be ready to make the most of Pinterest and improve the performance of your profile.