Opening A Pinterest Business Account: A Comprehensive Guide
Introduction: Why use Pinterest for your business?
At first glance, Pinterest may appear to be a platform for simple quotes and home decor ideas; however, it can actually be an incredibly powerful tool for businesses, and it’s a totally different platform compared to other social media platforms.
When used correctly by entrepreneurs, large or small, Pinterest can serve as a substantial income-generating resource that facilitates networking and connection building.
It’s far more than just collecting pretty pictures – it’s a business game changer and it should be a part of your marketing strategy.
Pinterest is Big Business
Pinterest has approximately 175 million active users per month. Of these users, 55% use Pinterest for shopping! Pinterest is not your average social media site. It is basically Google’s visual equivalent, and you can look at it like a search engine with social aspects.
Niches that are relevant to the female demographic are particularly benefitting from online trends. A staggering 70% of users on Pinterest are female, although there has also been an increase in topics catered to male viewers.
For those still on the fence, it’s worth noting that 75% of posts on Pinterest come from businesses. This makes Pinterest an extremely powerful tool for driving more traffic to your site, which can translate into increased sales.
With all this in mind, setting up a business Pinterest account could be one of the best decisions you ever make!
With the vast quantity of business opportunities available on Pinterest, it is only logical to assume that there are multiple chances for you and your blog or business to capitalize. Whether you’re a small start-up, a blogger or a large enterprise, take advantage of the incredible potential of Pinterest.
So, if you own a fantastic blog/website that is in desperate need to be seen by a bigger audience, you really sell yourself short if you don’t have a Pinterest Business profile.
The benefits of Pinterest to grow your business and/or blog
As a business owner or blogger, you need visibility to be successful. Pinterest can provide this visibility to business users and help promote your services or products efficiently and effectively.
With Pinterest, benefits such as raising brand awareness and leveraging visual content while promoting website links or blog posts is only the start.
Additionally, with over 320 million users actively engaging with the platform each month, it’s a great way to build relationships with potential customers through engagement, commenting, likes and targeted Pinterest ads. Ultimately, by taking advantage of all the benefits Pinterest has to offer, businesses and bloggers can take their visibility to the next level.
Creating static (regular) Pinterest pins to direct pinners to your blog, video content to showcase your business, and idea pins to share ideas can be a great way to promote and grow your business with the popular social platform, Pinterest.
Is Pinterest a social network or a search engine?
With the rise of social media platforms, Pinterest is often thought of as one. However, it has more than social network capabilities; its visual search engine may be even more powerful. As users pin images of their interests and desires to digital boards, they can use a keyword-based search to find items they like or need.
The combination of social networking functions and incredible search capabilities make Pinterest unique from other social media sites; it’s both a social network and an incredibly useful visual platform for users with specific tastes or needs.
Also read: how to go on Pinterest without an account
How to be successful on Pinterest?
Having a well-designed and properly set-up business account on Pinterest is essential to ensuring your success. There are a lot of people blogging on the same topics as you, hence it’s important to create high-quality content and use an effective Pin strategy to stay competitive and achieve higher rankings in search results.
Achieving a high ranking on search engine results is certainly no easy task. But nothing is impossible – with the right strategies, patience, and commitment, anyone can rank on the first page of search results.
I’m now comfortably sitting at the top of several rankings myself.
With the right know-how and effort, you can achieve this, too!
The following will assist you in creating a Pinterest business account that is optimized and ready to maximize your success. Follow these four simple steps and you’ll be embarking on your Pinterest journey with a professional set-up business account.
Can I use my personal Pinterest account for my business?
Understanding the advantages of owning a business account on Pinterest is an important part of success with the platform. Having a business account is necessary for turning your activity into revenue-generating opportunities.
A business account also offers enhanced features such as access to website and blog URLs in profiles, so users can be directed to other platforms they might want to explore. In short, upgrading from a personal account to a business one gives you far more opportunities that can’t be found elsewhere.
Linking to your blog or website will ensure that all content is original, and you’ll have access to Rich pins, Promoted Pinterest pins, and statistical data. With this data, you’ll be able to track the number of views and clicks on each post, as well as see which boards are the most popular among your followers.
Create a Pinterest Business-account in 4 simple steps:
Step 1: Create A Pinterest Business-account
Creating a business account on Pinterest is a simple process that can be completed in a few minutes. Before you start, you should know there are three ways to start a new business profile:
- Connect a new business profile to your personal Pinterest-account
If you’d like to keep your business and personal profile connected while still maintaining a separation, you can opt for the dual-profile option. With this approach, you won’t need to log in separately each time you want to view either account.
- Create a completely new account for your business (without connecting it to a personal account)
For small business owners who don’t have a personal account on Pinterest, or would rather keep their business profile separate from their personal profile, this is an ideal option. With this solution, you can create distinct profiles without compromising your own privacy.
- Convert a personal account into a business account
For those who have already been pinning to boards of a personal account, conversion to a business account is an ideal choice. This means you don’t have to set up your account from scratch! However, if there are pins that aren’t relevant to your business goals, consider making these boards private. Doing so won’t negatively affect SEO on Pinterest.
A professional-level account is easy to set by following the steps in this link; just follow their prompts to get started. After you create your desired business profile, come back and complete the next steps for creating an amazing Pinterest profile.
Step 2: Optimize your profile
- Having an influential presence on Pinterest begins with a list of 50+ carefully chosen keywords related to your specialty. These search words are essential for maximizing conversions and elevating visibility in the platform’s environment.
Once you’re navigating through, look out for auto-suggestions in the search bar – these will offer powerful insight into which terms people use most frequently as they hunt down what want/need!
- Go to your profile and click on Edit.
- A professional profile picture should include a headshot – it’s the easiest way to stand out and build trust with new customers or readers. Don’t be scared!
- Display name: provide your first name, then select 1-2 keywords that best describe your blog/business. If there’s still space left, you can add your business name, too.
- User name: this is the field where you add your blog’s or company name. Your user name will be visible in the url to your Pinterest profile. For example: pinterest.com/yourcompanyname.
- About: Captivate your audience with a stunning profile description! Make sure to pack in the keywords as these will ensure you reach out quickly and effectively. Add important business information and demonstrate what makes your blog or business stand out, whilst keeping it cohesive – keep it simple yet engaging; try weaving 4-6 of those desired keyphrases into 500 characters for maximum impact.
- Click Done.
This is what it will look like 🙂
Also discover: how to optimize your Pinterest board names for SEO
Step 3: Claim Your Website
- Visit the Claimed Accounts menu option on the left hand side of your screen to start claiming your website and let Pinterest users know it’s yours.
- When you enter the URL for your website, click Claim and then go through the verification process that will ensure all Pins linked back to this site are from you.
If at any point during this process, guidance is required, head over to the Claim Your Website page on Pinterest. Through these simple steps, everyone who visits Pinterest can rest assured that every link leads back to content created by yourself!
Go to Claim other accounts to claim your Etsy, YouTube, and Instagram accounts here as well!
Step 4: Activate Rich Pins
Every blogger and business owner should take advantage of one of the greatest features that a Business account has to offer: Rich Pins. These pins provide extra information about your content, adding more depth and making them stand out even more among other posted items.
Rich pins help you make the most of your online presence!
There are three types of rich pins:
- Article pins that feature articles, blog posts and stories;
- Recipe pins to highlight ingredients, preparation time and serving information along with ratings;
- Product Pins which are shoppable pins that include details about items for sale in your online store like price and availability.
How to Activate Rich Pins:
- Go to the Pinterest URL Debugger.
- Enter a link to a page of your website that you wrote metadata for and click on Validate.
- Once Pinterest has validated your Rich Pins, the additional information will be added to your pins.
With this step-by-step guide to setup your blog’s or business’s Pinterest account, you now have the opportunity to engage with customers and prospects on a new platform.
Start by creating boards that tell your story – what drives your business and its core values. Showcase your products in creative ways, be sure to create new pins for any blog posts you have published or website content you are promoting too.
Follow like-minded businesses to source new ideas and inspiration for different pinnable ideas and relevant pins. Make sure you use Pinterest Analytics to gain key insights into how different audiences are reacting to your pins. Have fun with it!
You’re welcome, Zac! Both platforms are so different and maybe Pinterest is a better fit for your niche. Worth the try! 🙂
Hi Angie, thank you for this post! I was currently out in the look out to grow my Pinterest account :), def. will be trying these steps today.
Happy to hear this is useful to you! 🙂
Thank you! That’s great, the rich pins are really going to help you grow your Pinterest account much faster. 🙂
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