How to Claim Your Website on Pinterest and Why It’s Important

Claiming your website on Pinterest is a crucial step in maximizing the potential of this platform. The process is relatively simple, and it offers numerous benefits for your online presence. In this article, we will delve into how you can claim your website on Pinterest and why it’s important.

Why Claim Your Website on Pinterest?

Pinterest is a social media platform focused on sharing visual content. It is an excellent tool for driving traffic to your website if you take the right steps, and claiming your website is one of them.

Here are some reasons why it’s important to claim your website on Pinterest:

1. Improved Online Visibility
   By claiming your website on Pinterest, it becomes easier for the platform to identify and link the content on your website to your business Pinterest account. This increases the visibility of your pins and can lead to more traffic to your website.
2. Website Traffic Analysis
   When you claim your website, you gain access to website traffic analysis data in Pinterest Analytics. This allows you to see how much traffic your website receives from Pinterest, which pins are the most popular, and how people behave on your website after clicking on a pin. This invaluable information helps optimize your Pinterest strategy.
3. Increased Credibility
   Claiming your website demonstrates that you are the owner of the website and its content. This can enhance the credibility of your account and help position your brand as an authority in your niche.
4. Access to Pinterest Features
   Pinterest offers various features that are only available to verified website owners. By claiming your website, you gain access to these features, such as adding editable text overlays to your pins and utilizing the Pinterest Advertising tool.

How to Claim Your Website on Pinterest?

Now that you understand the importance of claiming your website on Pinterest, let’s take a look at how you can do it.

Step 1: Create a Pinterest Account

If you don’t have a Pinterest account for your business yet, you need to create one first. This is a straightforward process, and in my blog post about setting up a business Pinterest account, I explain it in clear steps.

Step 2: Go to Settings

Once you are logged into your Pinterest account, click on the dropdown arrow in the top right corner of the page and select “Settings” from the dropdown menu.

Step 3: Click on “Claim Your Website”

In the menu on the left side of the page, look for the option “Claimed Accounts” in the menu. Click on it.

Step 4: Enter Your Website URL

Click on “Claim”. You will then be prompted to verify that you are the owner of the website.

Unfortunately, I cannot show you screenshots of this section as I have already completed it for my site, but the steps should be self-explanatory.

Step 5: Verify Your Website

There are different methods to verify your website on Pinterest. The most common way is to place a piece of code on your website. Pinterest provides you with a code that you can copy and paste into the header of your website.

Alternatively, you can also verify your website through Google Analytics or upload an HTML file to your website.

Many bloggers find this part a bit challenging. If you’re having trouble, consider seeking help from an expert who can do it for you. It only takes 5 minutes, and claiming your website is crucial for your success on Pinterest.

Step 6: Check Verification Status

After verifying your website, check if the verification was successful. Go back to the “Claim Your Website” page in the settings and click on the “Check” button. If the verification is successful, you will see a green checkmark next to your website URL.

Congratulations! You have successfully claimed your website on Pinterest.

Tips for Optimizing Your Pinterest Strategy

Now that you have claimed your website on Pinterest, here are some tips to make the most out of your Pinterest strategy:

1. Create High-Quality Pins
   Ensure that the pins you create are of high quality. Use captivating images and add descriptive texts. Personally, I like to create my pins using Canva. Pins with clear and beautiful visuals are more likely to be shared and drive more traffic to your website.

2. Use Keywords
   Pinterest functions as a search engine for visual content. Therefore, it’s important to use relevant keywords in your pins and Pinterest boards. Incorporate keywords in the pin descriptions and board names. This makes it easier for users to find your pins.

3. Utilize Rich Pins
   Rich Pins contain additional information such as product prices or event locations. They can also display dynamic content like the availability of products on your website. Rich Pins increase user engagement and improve the chances of your pins being shared.

4. Promote Your Pinterest Account
   Promote your Pinterest account on your website and social media platforms. Add Pinterest follow buttons to your website and encourage your followers to follow your account on Pinterest.

5. Analyze Your Performance
   Make use of Pinterest Analytics to analyze your performance. Identify which pins are the most popular, how much traffic your website receives from Pinterest, and which keywords work best for your account. Use this information to enhance your Pinterest strategy and optimize your performance.
   
6. Regularly Clean Up
   Keep your Pinterest account organized and tidy. This will benefit your long-term results as well. In my article about conducting a (spring) cleaning on Pinterest, I explain how to do this effectively.

Final Thoughts

Claiming your website on Pinterest is a crucial step to maximize the potential of this platform. By claiming your website, you increase your visibility on Pinterest, gain access to valuable analytics data, and enhance the credibility of your Pinterest account.

The process is simple and only takes a few minutes, but it can have a significant impact on your online presence. By claiming your website on Pinterest, you can easily drive your followers and potential customers to your website, and raise awareness for your brand.

Additionally, you can optimize your pins with keywords and Rich Pins to increase engagement and improve performance.

Pinterest is a powerful platform for promoting your brand and website. By claiming your website, you lay the foundation for a successful Pinterest strategy.

So, what are you waiting for? Claim your website on Pinterest and discover the numerous benefits this platform has to offer.