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Niche Blogs Are More Successful: Here’s Why!

Why Your Blog Needs a Niche in 2023

POV: You’re planning to start a blog that can generate a (full-time) income, but you have no idea what topics you want to blog about.

Or… you already have a blog, but you cover a wide range of topics, and you’re wondering if it would be valuable for your blog to choose a clear direction.

If either of these situations applies to you, then this is the right article for you!

In this post, I’ll explain why choosing a specific niche for your blog is incredibly important, and you’ll find a list of the 15 most profitable niches to choose from.

What is a blog niche exactly?

A blog niche is the specialized field that revolves around your website and/or blog. It’s the subject you focus on when publishing content for your readers.

For example, a blog in the food niche will only write about topics related to nutrition and won’t cover parenting tips.

Why is choosing a blog niche important?

Choosing a niche is becoming increasingly crucial. In August 2022, Google introduced a significant update stating that websites with expert status will perform better than those that write about anything and everything.

Many bloggers have a lifestyle blog. I also considered starting one for a while because a lifestyle blog essentially covers all topics the blogger finds interesting. Sometimes I see a single blog covering topics like parenting, business, interior design, and travel.

That’s all great, but when it comes to organic traffic, Google prefers to see you demonstrate expertise in a specific subject. By covering too many topics, you don’t send a clear signal about what you truly have to offer.

And it’s not just about Google, right? Because even – or especially – for the ultimate reader, a niche blog is much better. When you go to a hair salon, you don’t expect to be able to buy fishing gear there too, do you?

And if you could buy both, does this hair salon truly have a passion for their field, and is it wise to expect expert hair advice? And will you ever come back as a customer in the future?

In short, choosing a niche is crucial if you want to establish a profitable blog, and as online competition continues to grow, your expert status will become increasingly important.

If you know a few things about “effective parenting” and write a few blog posts about it, you’ll always find professional parenting blogs that can provide much more comprehensive and superior information.

But how do you go about choosing a blog niche?

The formula for success is simple: your area of interest plus the topics within that subject that are frequently searched for equals your profitable blog niche!

Now, that may sound easier said than done, and the truth is, many bloggers end up selecting the wrong niche or choosing the right one but failing to write – about topics they can rank for or that have a demand.

Let me break it down for you: almost any niche has the potential for profitability, but it’s undeniably easier to make money by promoting higher-priced products that offer generous commissions, rather than recommending a €20 book in every single blog post.

Furthermore, conducting thorough research within your niche is crucial. You need to identify which topics are consistently searched for and determine if you can establish authority and rank for them based on your domain expertise.

So, when it comes to choosing your niche, consider asking yourself the following questions:

  • What are your personal interests?
  • What subjects do you possess extensive knowledge about?
  • How competitive is the niche you’ve chosen, and how much time investment will it require to carve out your own piece of the pie in that industry?
  • Can you find enough beginner-friendly keywords that you can rank for in this niche?

And if you happen to have an online store, your niche is already defined. It’s crucial to align the topics of your blog with the products or services you offer in your shop.

15 Exciting Niches for Your Blog

Still uncertain about the perfect niche for your blog and in need of some inspiration? Look no further! Here’s a comprehensive list featuring a remarkable 15 profitable niches to choose from.


One of the most competitive yet highly rewarding niches at present is finance. It’s no wonder, as money is something everyone desires more of, regardless of the time of year. 😉 In today’s world, people are constantly searching for innovative ways to save, earn, and ultimately achieve financial freedom.

You don’t need a degree to dive into this niche, but Google does take into account your qualifications in this field. Possessing some background knowledge in finance is definitely advantageous, and if you don’t have it, you’ll need to establish yourself in this area.

  1. Saving money
  2. Frugal living
  3. Investing
  4. Affiliate marketing
  5. Side hustle ideas
  6. Budgeting
  7. Debt repayment
  8. Financial freedom


Will you be my direct competitor? 😉 Blogging is also a highly competitive subject (tell me about it…), so be prepared. However, it aligns perfectly with the current trend of individuals seeking to learn how to earn money online.

You can write about anything related to starting, managing, and promoting a blog, and, of course, share your own blogging journey.

  1. Starting a blog
  2. Hosting providers
  3. Monetizing your blog
  4. Blog promotion (social media)
  5. SEO


We live in a time when our dear Mother Earth is not in her best state, and sustainability is a topic that concerns nearly everyone. If you already lead a very eco-friendly and sustainable lifestyle, why not contribute even more by sharing your knowledge with others?

  1. Sustainable travel
  2. Ethical fashion
  3. Green toys
  4. Zero waste
  5. Sustainable crafting ideas


This is the most popular niche, but it can also be the most broad and challenging for establishing yourself as an expert. If you choose the lifestyle theme, it’s better to select a sub-niche and focus your blog specifically on that.

  1. Interior design and home decor
  2. DIY projects
  3. Gardening
  4. Productivity
  5. Gift guides


  1. Dating advice
  2. Relationship advice
  3. Wedding planning
  4. Living together
  5. Valentine’s Day

Health and Fitness

  1. Weight Loss
  2. Healthy Foods for Weight Loss
  3. Meditation
  4. Yoga
  5. Health Tips
  6. Staying Fit During Lockdowns
  7. Hiking
  8. Cycling


  1. Dogs / Cats / Fish, etc.
  2. Pet Health
  3. Pet Nutrition
  4. Training Animals
  5. Dog / Cat Sitting

Beauty and Fashion

  1. Makeup Essentials / Tutorials
  2. Favorite Beauty Products
  3. Skincare Products
  4. Skincare Routine
  5. Outfit Ideas
  6. Latest Fashion Trends
  7. Hair Care
  8. Nail Art
  9. Self-Care


  1. Travel Essentials
  2. Budget Travel Destinations
  3. Luxury Travel Destinations
  4. Unique Airbnbs


If you love spending your weekends binge-watching Netflix and staying updated on the latest movies and series, you can share your honest reviews on your blog!

  1. Celebrities / Gossip
  2. Film/TV Show Reviews
  3. Music/Concert
  4. Reviews Book Reviews


  1. Starting a Business
  2. All About Entrepreneurship
  3. Bookkeeping / Taxes

Digital Marketing

If you have a background in digital marketing or experience managing social media accounts, share your knowledge and expertise on a digital marketing blog!

  1. Instagram Influencing
  2. Pinterest Marketing
  3. Facebook Ad Manager
  4. Instagram Tips and Strategies
  5. Email Marketing
  6. Social Media Marketing


Are you someone who loves cooking up elaborate meals, constantly experimenting with new recipes, and creating mouthwatering dishes? Then starting a food blog is perfect for you. People are always on the lookout for fresh recipe ideas, and food blogs are incredibly popular. And if you do start a food blog, make sure to share your posts on Pinterest, the go-to platform for every food blogger out there!

  1. Explore different cuisines
  2. Vegetarian / Vegan options
  3. Delectable recipes
  4. Organic food
  5. Meal planning tips

Study and Education

Are you a student with some insightful hacks to share with your fellow students? Create a study/education blog and pass on your knowledge!

  1. Navigating independent living
  2. Valuable study tips
  3. Preparing for graduation
  4. Choosing a major
  5. Internship experiences (abroad)


New parents are constantly seeking tips and advice from those who have been there before—other parents! Personal anecdotes that resonate with new moms and dads are highly sought after. Moreover, you can provide reviews on the countless products available for each stage of babyhood!

  1. Pregnancy guidance
  2. Baby care essentials
  3. Mom life / Dad life / Single parenting
  4. Childcare advice

Remote Work / Digital Nomad

  1. Embrace the digital nomad lifestyle
  2. Becoming a digital nomad
  3. Thriving in remote and location-independent work
  4. Tax and administrative considerations for digital nomads
  5. Discovering digital nomad destinations

In conclusion

Choosing a niche for your blog is incredibly important for achieving organic success in Google. Those who demonstrate themselves as true experts in their field are more likely to secure a spot at the top of the search results compared to those who only have a shallow understanding of various topics.

It’s actually quite logical when you think about it, but as a blogger, it’s important to be aware of this fact.

What niche will you choose for your blog? Let us know in the comments below!


  • Angie is a blogger and creative entrepreneur from the Netherlands who is currently residing as a digital nomad in Serbia together with her husband and 2-year old daughter Ana Milena. She is the creator of She Can Blog and works as a Pinterest manager for several Dutch companies.

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